Nokia Smartwatches are Alive and Well
Depending on who you ask, Nokia is on its way back. The re-release of the Nokia 3310 has got people talking about what the Nokia brand - which is now run by HMD Global - could be onto next, with some predicting that a smartwatch could be on the cards.
Well, we’ve got news for you: Nokia already has several smartwatches in the pipeline, and we already know everything there is to know about them.
How’s that? Because in May 2016, Nokia and HMD Global bought French technology firm Withings. And, this year, they are set to relaunch Withings’ existing product portfolio (which comprises the Steel HR, Activité and Activité Pop smartwatches) with Nokia branding. They will also re-brand all other Withings products, such as the Body Cardio Scale. So, in a way, you can already get yourself a Nokia smartwatch simply by purchasing a Withings-branded smartwatch. It has been confirmed that the existing Activité and Activité Pop smartwatches will remain cosmetically and mechanically the same; the only thing that will change is that they will feature Nokia branding instead of Withings branding.
Nokia has downplayed the smartwatch side of things, though. At a press conference in Barcelona, Nokia CEO Rajeev Suri said that Nokia would be focusing on making “medical grade devices”, and that they will not be competing in the smartwatch segment.
Reading between the lines, that does not bode well for the future of casual Withings-Nokia smartwatches such as the Activité line, although Nokia has said that a new “Nokia Health Mate” app will be launched, which bodes well for the Steel HR line, which has a heart-rate monitor, and thus, additional health benefits for wearers. The Withings Steel HR only became available this year, but it’s one of the best hybrid smartwatches on the market, with an analogue watch face and a digital read-out for notifications. Of course, Nokia could surprise us all with a new smartwatch release soon. However, that’s just speculation for now. In the meantime, Nokia has a lot of re-branding to do.