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One in ten U.S. adults will own a smartwatch in 2019

by in News .

People always want the cool new thing. When smartwatches first came about (good ones that is - cheers Apple) everyone wanted one on their wrist. The initial hype died down after a year or so though, and sales started to slow. This led to some ‘analysts’ predicting the market would crash and burn within just a few years.

Well, we’re more than four years into it now and that hasn’t happened. On the contrary, it’s on the up. So much so that one in ten adults are predicted to own a smartwatch in the U.S. in 2019 -- which equates to tens of millions of people.

That’s according to a new report from data firm eMarketer, which suggests 28.7 million adults will own a smartwatch in the US next year. That represents 11.1% of the US adult population, a gigantic figure by any measure, although not quite as huge as the 224.3 million adults who own a smartphone.

eMarketer puts this adoption down to the introduction of LTE connectivity which enables smartwatches to operate as standalone devices.

Interestingly, the fastest growing new adoption base of smartwatches is the elderly due to the push toward health tracking with features like fall-detection and ECG readings. Kid’s smartwatches are also a fast-growing market due to features like two-way messaging, SOS calling and geo-boundaries with GPS tracking for parents.

"Wearables like smartwatches are now coming equipped with additional health features, which are especially appealing to older Americans," said eMarketer forecasting analyst Cindy Liu, in a report. "The Apple Watch Series 4 is outfitted with some major enhancements, including ECG [electrocardiography] readings and fall-detection features."

With one in ten Americans predicted to own a smartwatch next year, the future is looking very bright for the wearables market. The next-generation of smartwatches are expected to have 1GB of RAM with the new Snapdragon 3100 CPU, so we can expect speed and battery life improvements next year. We can’t wait.
Latest update: 06/01/2019

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