While most wearable manufacturers have been releasing smartwatches that focus on fitness, Fossil Group, Inc. has seen more value in fashion. Across their brands, which include DKNY, Emporio Armani and Michael Kors, they have released over 70 smartwatches over the last year with 60 of those tailored to the fashion market. Models include the Fossil Q Commuter, Michael Kors Bradshaw and more recently, the DKNY Minute.
Another one of Fossil Group‘s brands is Misfit, a fitness wearable brand whose history started on Indiegogo in 2012. Fossil Group acquired the brand for $260 million in 2015 and continued to churn out fitness wearables until recently. Now, however, they are taking a different approach with the Misfit brand by launching a fashion smartwatch called the Misfit Command, which promises to be Fossil Group’s most polarising smartwatch yet.
The Misfit Command
The Misfit Command is an odd smartwatch, because it has thrown away everything that Misfit is known for. It is a classically-styled, handsome smartwatch with an analogue watch face. It has basic activity tracking functionality (step count, distance, calories burned) and of course, it delivers discreet (vibration) smartphone notifications to your wrist. Other than that, the Command does very little, but what it does do it does very well indeed.
For instance, the watch face has a sub-dial with activity progress, so you can see how close you are to achieving your step goal for the day at a glance. There are also tiny icons built into the dial which light up to indicate what a notification means. This does away with the guesswork often associated with hybrid smartwatch notifications.
In terms of design, it’s hard to argue against the handsome face of the Command. It has a minimalist dial with a small, minimal bezel and a smooth, perfectly machined stainless-steel case. It is available in four colours (Jet Black, Matte Silver, Rose Tone, Gold and Black), and it comes on either a stainless-steel bracelet or rubber sport strap. The case measures 44mm and is approximately 15mm thick, which makes the Command a rather chunky smartwatch.
Importantly for a hybrid smartwatch, the Misfit Command has a stonking battery life, boasting up to one years’ worth of use. The battery is a user-replaceable CR2430 coin cell battery, so you’ll never have to charge it.
Pricing and Availability
The Misfit Command is available for pre-order now at a starting price of $150. It can be picked up from the Misfit website directly.