Apple has created their most personal devices ever which have unprecedented levels of customisation. From options on their screen size, customisable watch faces, watch strap colours and a deluge of styles available. There really is an Apple Watch to meet everyones personal style and needs. Apples Watches take all the ways you’re used to communicating and take them to a whole new level. As it sits conveniently on your wrist, it can add a new magnitude to alerts and notifications. Not only that Apple Watch gives you an overall picture of your fitness goals using the three rings within their activity app. Apple Watch is clever, over time it learns about your activity and fitness statistics and uses that information to suggest new personalised goals.
Apple realised early within the development of their smartwatch that a watch always has been and always will be an intimate connection between design and functionality.