“To wear it is to love it,” Apple says of the Apple Watch. And loving it people are, according to a new report that puts Apple Watch shipments leagues ahead of its Android-powered competitors, including the LG G Watch and Motorola 360.
Research carried out by market insight firm Canalys shows Apple Watch shipments have reached nearly 7 million units, a figure that’s in excess of all other smartwatches combined in the past five quarters. It was also found that the Apple Watch was the only smartwatch on the market to exceed 300,000 shipments in Q3 2015, with the only competitor coming close – if you can call this close – being the Pebble Time Steel, with 200,000 shipments.
This new insight contradicts sales research for the Apple Watch earlier this year conducted by Slice Intelligence. Their research covered early sales of the Apple Watch, which they claimed had dropped by 90 percent just two weeks after the device’s public launch on April 24, 2015. It was claimed then that daily Apple Watch sales had dropped below the 20,000 unit mark in the US – Apple’s biggest market, factoring in all its products, and this research was jumped upon by the media, in particular, The Daily Mail, who labeled it a ‘flop’. Canalys’ research paints a brighter picture for the Apple Watch, and a more logical one, and as a result, it’s the best portrait yet of just how well Apple’s wearable device is performing.
In their research, Canalys analyst Daniel Matte said, “After experiencing significant supply chain constraints early on, Apple managed to overcome its production struggles with the Apple Watch and is building momentum going into Q4. Shipments are steadily increasing as it has greatly expanded the Watch’s channel footprint internationally.”
Canalys’ latest research builds upon their 2014 wearable report, in which they said nearly 5 million smart and basic wearable bands were shipped in Q3 2014.
The outlook for other smartwatch vendor’s
As discussed previously, the Pebble Time Steel performed extremely well this past quarter with 200,000 shipments, according to Canalys. But it’s not good news for Samsung, whose Gear shipments declined ahead of the launch of its successor, the Gear S2, meaning shipments were down on Q2. Motorola’s 2015 performance isn’t touched upon by Canalys, although the firm did offer insight into its 2014 Q4 performance, saying that Motorola was the “clear leader” among Android Wear Vendors despite Moto 360 supply constraints.
Whatever the case, it’s fair to say that the smartwatch market is really heating up now, and also that there’s a significant opportunity for other tech-leaders – who should be inspired, not threatened, by Apple’s success – to get in on the action.